At League, I formed the strategy, designed and built a scalable design system to streamline the creation of marketing communications for a large roster of customers.

The system not only includes a cohesive set of adjustable email components, templates and customizable themes, but also a robust library of illustrations used both in the experience itself and in marketing materials. This huge library of assets is fully customizable—all while maintaining consistency within a shared design framework.

It empowers our internal teams to build quickly, adapt easily, and deliver personalized, high-quality experiences at scale.